Monday, 3 February 2014
WOOD GROUP REBRAND
I was asked by Wood Group to create a brand identity for Wood Group. My design was unfortunately unsuccessful as it was not chosen, however my concept was in the final two that were pitched to the board of directors and it managed to beat of 10 other concepts from established global companies. So i am proud of my little dot. The concept is based on the pursuit of perfection. I was inspired by the story of Giottos perfect circle and i imagined this design as a lens into the heart of the company, into where we work and what we do. The final lens/logo is peering deep into our business where it shows the DNA of the company. I decided to keep the legacy WG monogram as a link to the past and an already recognised global brand.