Tuesday, 16 December 2014


I have always viewed bluebird buses to be a better level of service, from providing change to the customer and great rates, to having heating on in the winter time. I find it a service of quality and I feel this design represents a forward looking business in pursuit of quality. The design itself draws on the romantic shapes and design associated with the travel brands of the past but it has a level of precision that keeps it ever in the present.

This piece takes on many forms and always keeps the viewer engaged; from the distinctive V shape reminiscent of the tail section of the original logo this gave the design a sense of speed and purpose like a directional arrow or a bird in flight. That same shape also mimics the coastline of the northeast, the area in which the bluebird buses operate. The real gem in this design is the subtle profile of the bluebirds head found in the negative space of the design, creating something that once seen can never be unseen. I chose to use two of the brands existing shades of blue. I combined these blues into a gradient to create a sense of momentum, a build-up of energy that brings the design to life. Overall I feel the whole design has a timeless iconic quality to it and will work well across a full range of applications.

Tuesday, 12 August 2014


Monogram logo created for Kathryn Duncan Jewellery. I opted for an exploded study of her initials which created a very clean and elegant mark. The hope is the design can be pulled apart and explored for possible Jewellery creations.
The decision was made early on in the process to create a design that had a high-end feel but through application on the raw cardboard boxes in a foil finish it retains the essence of a small and nimble brand.

Wednesday, 18 June 2014


Final client logo for AltaBlue.

Friday, 7 February 2014


Tweaked the mark to fit better into square grid. I think the result is much better than the previous copy.


Concept Im working on.

Monday, 3 February 2014


Some images used in the pitch.


I was asked by Wood Group to create a brand identity for Wood Group. My design was unfortunately unsuccessful as it was not chosen, however my concept was in the final two that were pitched to the board of directors and it managed to beat of 10 other concepts from established global companies. So i am proud of my little dot. The concept is based on the pursuit of perfection. I was inspired by the story of Giottos perfect circle and i imagined this design as a lens into the heart of the company, into where we work and what we do. The final lens/logo is peering deep into our business where it shows the DNA of the company. I decided to keep the legacy WG monogram as a link to the past and an already recognised global brand.