Tuesday 12 April 2011


Today at work i bought some apple juice at lunch. The particular brand was Just juice, what caught my attention was the packaging and how it stated the 100% purity of the juice and i instantly found it ironic whilst observing the cluttered in your face appearance of its graphics. I feel that something like the above image would be more in line with the ethos of the brand, a kind of "less is more" vibe. I feel that packaging like the Pepsi Raw bottles are a great example, it emphasizes the raw unrefined nature of the product it carries.

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