I have always viewed bluebird buses to be a better level of
service, from providing change to the customer and great rates, to having
heating on in the winter time. I find it a service of quality and I feel this
design represents a forward looking business in pursuit of quality. The design
itself draws on the romantic shapes and design associated with the travel
brands of the past but it has a level of precision that keeps it ever in the
This piece takes on many forms and always keeps the viewer
engaged; from the distinctive V shape reminiscent of the tail section of the
original logo this gave the design a sense of speed and purpose like a
directional arrow or a bird in flight. That same shape also mimics the
coastline of the northeast, the area in which the bluebird buses operate. The
real gem in this design is the subtle profile of the bluebirds head found in
the negative space of the design, creating something that once seen can never
be unseen. I chose to use two of the brands existing shades of blue. I combined
these blues into a gradient to create a sense of momentum, a build-up of energy
that brings the design to life. Overall I feel the whole design has a timeless iconic
quality to it and will work well across a full range of applications.
Monogram logo created for Kathryn Duncan Jewellery. I opted for an exploded study of her initials which created a very clean and elegant mark. The hope is the design can be pulled apart and explored for possible Jewellery creations.
The decision was made early on in the process to create a design that had a high-end feel but through application on the raw cardboard boxes in a foil finish it retains the essence of a small and nimble brand.